This grand old building was built before 1885 and has seen many thriving businesses throughout the century-plus of its existence! But first, a little history. It wasn't always known as 311. In fact, in 1885 it was 202 Broadway. Back then, the numbering system on Broadway was quite different, with the even numbers on the north side of the street. Additionally, the first block of Broadway was numbered, "1-40." That numbering system made our location the even side of the "200" block originally. It wasn't until the 1900's that the number system switched to having the odd numbers on the north side and shifted the numbering system in the first block to "100s." That switch made us 311. Whew! That's confusing. Glad I wasn't trying to deliver the mail back then.

Anyway, back to our building. It began life as a furniture store, but by 1906, it was FP Watson & Brothers Piano and Organ shop. In 1920, it became Rudy's Department Store, then Hager Clothing in 1922. Many local Paducians may remember in the 70s it was the well-known men's clothing store, the "Trad Shop" (Traditional Clothing.) That store featured men's fine clothing and shoes. By 1990 it was the J.G. Fashions. I've heard during its many incarnations it was a bar, coffee shop, candle shop, and more recently (2003) M & B Specialty Gift shop. 

The building has now been divided into 2 separate buildings, one building is a private residence. Our building is a retail store on the first floor. The 3rd and 4th floors over the store feature an executive townhouse apartment. 

The space was vacant for several years until 2015 when the Wildhair Studios' Rock Shop relocated from 209 Broadway. The 1,800 sq. ft. store is well stocked with healing crystals, an ever-expanding book section, new age and esoteric supplies, magickal herbs, incense, sage, gemstone jewelry, pendulums, ritual candles, an enchanted fairy garden, alternative healing tools, angel items, healing crystal jewelry, and unique gifts.